Revolutionizing the educational ecosystem building a frictionless, accessible, and culturally aware financial learning platform that meets the needs of our customers.
Role
Industry
Duration
The Process
1️⃣ Research & Analysis
Conducted user interviews and surveys to understand pain points and motivations.
Analyzed in-app analytics to identify user behavior patterns.
Researched competitor platforms and industry trends to gather strategic insights.
2️⃣ Information Architecture
Reorganized the platform’s navigation to prioritize user needs and simplify the learning journey.
Streamlined content hierarchy, making it easier for users to find relevant courses and resources.
3️⃣ Wireframing & Prototyping
Designed low-fidelity wireframes to conceptualize the new layout and navigation flow.
Conducted user testing to validate wireframes and gathered feedback for iterative refinement.
Developed a high-fidelity, interactive prototype to simulate the user experience, enabling effective stakeholder reviews.
4️⃣ Visual Design & Style Guide
Collaborated with the team to design over 85+ responsive pages.
Crafted a unique set of customized icons and a digital color palette to create a visually consistent and engaging story.
Maintained a cohesive design language that conveyed the product's benefits while resonating with the target audience.
Results
The redesign led to remarkable outcomes:
Completion Rate Surge: Course completion rates increased by 42% to over 90k users completing their programs.
User Engagement: The platform attracted 2,458,223 website visitors.
Lead Generation: Generated 387,000 leads, significantly expanding the user base.
New Enrollments: 90,000 new students enrolled, reflecting a successful user acquisition strategy.
What I Learned
This project taught me the importance of:
User-Centric Design: Understanding user motivations and pain points is crucial for creating engaging experiences.
Iterative Design & Testing: Continuously refining prototypes based on user feedback ensures a product that resonates with the audience.
Collaboration & Communication: Coordinating with cross-functional teams and stakeholders is vital for aligning goals and achieving project success.
Storytelling Through Design: Crafting a cohesive visual narrative can significantly enhance user engagement and brand loyalty.
Conclusion
Redesigning Finclass was a transformative experience that not only improved user engagement and completion rates but also contributed to financial literacy in Brazil. My role as a designer went beyond aesthetics – it was about empowering users to achieve financial freedom through an intuitive and inspiring learning platform.
