A senior UX designer with over 8 years of experience crafting impactful and seamless experiences for digital products.
A senior UX designer with over 8 years of experience crafting impactful and seamless experiences for digital products.
A senior UX designer with over 8 years of experience crafting impactful and seamless experiences for digital products.
Currently working at GEICO, helping them to be the #1 auto insurance company in the U.S. Previously, helped 270B agency and Avocados From Mexico optimize their digital user experience, increasing the visitors time spent on the website by 62%, Wells Fargo to reimagine their Mobile® app, enhancing the end-to-end user experience for over 27 million active customers, and Claro Brazil to create an AI-driven chatbot e-commerce platform that increased online sales by 120% and achieved 1,647 new transactions within 12 months.
Case Studies
Case Studies
Explore my selected projects, showcasing my dedication to innovative and heartfelt design.
Explore my selected projects, showcasing my dedication to innovative and heartfelt design.
My Design Process
I've been studying and understanding modern and innovative research, brainstorming, and design process methods to produce UX Strategies with stunning designs that are also scalable through design systems.
01
Research, Empathy & Mapping
I always start my process by digging deeper into the problem, constraints, and goals, conducting desk research and building a CSD matrix (certainties, assumptions and doubts).
Ideation & concept
The second step is understanding and defining the problem, with a series of specific activities to the intended goal through information architecture, sitemaps, and user flows, creating ideas and concepts.
02
Design & Solution
During this phase, I start creating and applying the style guide, design system, low or high-fidelity prototype to perform test rounds. After this I create the documentation with the experience guideline.
03
Tests & Analysis
Now, it's time to understand the user's behavior inside the product and run Nielsen heuristics on the designs. Depending on the user problem, I'll find solutions through the prototype and final testing.
04
Delivery & Implementation
The last part of my process is to deliver all the assets to the Development Team. I usually include high-fidelity screens, components, design systems, style guides, and all design assets in Figma (or any design tool).
05
01
Research, Empathy & Mapping
I always start my process by digging deeper into the problem, constraints, and goals, conducting desk research and building a CSD matrix (certainties, assumptions and doubts).
Ideation & concept
The second step is understanding and defining the problem, with a series of specific activities to the intended goal through information architecture, sitemaps, and user flows, creating ideas and concepts.
02
Design & Solution
During this phase, I start creating and applying the style guide, design system, low or high-fidelity prototype to perform test rounds. After this I create the documentation with the experience guideline.
03
Tests & Analysis
Now, it's time to understand the user's behavior inside the product and run Nielsen heuristics on the designs. Depending on the user problem, I'll find solutions through the prototype and final testing.
04
Delivery & Implementation
The last part of my process is to deliver all the assets to the Development Team. I usually include high-fidelity screens, components, design systems, style guides, and all design assets in Figma (or any design tool).
05
01
Research, Empathy & Mapping
I always start my process by digging deeper into the problem, constraints, and goals, conducting desk research and building a CSD matrix (certainties, assumptions and doubts).
Ideation & concept
The second step is understanding and defining the problem, with a series of specific activities to the intended goal through information architecture, sitemaps, and user flows, creating ideas and concepts.
02
Design & Solution
During this phase, I start creating and applying the style guide, design system, low or high-fidelity prototype to perform test rounds. After this I create the documentation with the experience guideline.
03
Tests & Analysis
Now, it's time to understand the user's behavior inside the product and run Nielsen heuristics on the designs. Depending on the user problem, I'll find solutions through the prototype and final testing.
04
Delivery & Implementation
The last part of my process is to deliver all the assets to the Development Team. I usually include high-fidelity screens, components, design systems, style guides, and all design assets in Figma (or any design tool).
05
01
Research, Empathy & Mapping
I always start my process by digging deeper into the problem, constraints, and goals, conducting desk research and building a CSD matrix (certainties, assumptions and doubts).
Ideation & concept
The second step is understanding and defining the problem, with a series of specific activities to the intended goal through information architecture, sitemaps, and user flows, creating ideas and concepts.
02
Design & Solution
During this phase, I start creating and applying the style guide, design system, low or high-fidelity prototype to perform test rounds. After this I create the documentation with the experience guideline.
03
Tests & Analysis
Now, it's time to understand the user's behavior inside the product and run Nielsen heuristics on the designs. Depending on the user problem, I'll find solutions through the prototype and final testing.
04
Delivery & Implementation
The last part of my process is to deliver all the assets to the Development Team. I usually include high-fidelity screens, components, design systems, style guides, and all design assets in Figma (or any design tool).
05
My Design Process
I've been studying and understanding modern and innovative research, brainstorming, and design process methods to produce UX Strategies with stunning designs that are also scalable through design systems.
01
Research, Empathy
& Mapping
I always start my process by digging deeper into the problem, constraints, and goals, conducting desk research and building a CSD matrix (certainties, assumptions and doubts).
Design & Solution
During this phase, I start creating and applying the style guide, design system, low or high-fidelity prototype to perform test rounds. After this I create the documentation with the experience guideline.
03
Ideation & concept
The second step is understanding and defining the problem, with a series of specific activities to the intended goal through information architecture, sitemaps, and user flows, creating ideas and concepts.
02
Tests & Analysis
Now, it's time to understand the user's behavior inside the product, and run Nielsen heuristics on the designs. Depending on the user problem, I'll find solutions through the prototype and final testing.
04
Delivery & Implementation
The last part of my process is to deliver all the assets to the Development Team. I usually include high-fidelity screens, components, design systems, style guides, and all design assets in Figma (or any design tool).
05
My Design Process
I've been studying and understanding modern and innovative research, brainstorming, and design process methods to produce UX Strategies with stunning designs that are also scalable through design systems.
01
Research, Empathy & Mapping
I always start my process by digging deeper into the problem, constraints, and goals, conducting desk research and building a CSD matrix (certainties, assumptions and doubts).
Ideation & concept
The second step is understanding and defining the problem, with a series of specific activities to the intended goal through information architecture, sitemaps, and user flows, creating ideas and concepts.
02
Design & Solution
During this phase, I start creating and applying the style guide, design system, low or high-fidelity prototype to perform test rounds. After this I create the documentation with the experience guideline.
03
Tests & Analysis
Now, it's time to understand the user's behavior inside the product and run Nielsen heuristics on the designs. Depending on the user problem, I'll find solutions through the prototype and final testing.
04
Delivery & Implementation
The last part of my process is to deliver all the assets to the Development Team. I usually include high-fidelity screens, components, design systems, style guides, and all design assets in Figma (or any design tool).
05
01
Research, Empathy & Mapping
I always start my process by digging deeper into the problem, constraints, and goals, conducting desk research and building a CSD matrix (certainties, assumptions and doubts).
Ideation & concept
The second step is understanding and defining the problem, with a series of specific activities to the intended goal through information architecture, sitemaps, and user flows, creating ideas and concepts.
02
Design & Solution
During this phase, I start creating and applying the style guide, design system, low or high-fidelity prototype to perform test rounds. After this I create the documentation with the experience guideline.
03
Tests & Analysis
Now, it's time to understand the user's behavior inside the product and run Nielsen heuristics on the designs. Depending on the user problem, I'll find solutions through the prototype and final testing.
04
Delivery & Implementation
The last part of my process is to deliver all the assets to the Development Team. I usually include high-fidelity screens, components, design systems, style guides, and all design assets in Figma (or any design tool).
05
01
Research, Empathy & Mapping
I always start my process by digging deeper into the problem, constraints, and goals, conducting desk research and building a CSD matrix (certainties, assumptions and doubts).
Ideation & concept
The second step is understanding and defining the problem, with a series of specific activities to the intended goal through information architecture, sitemaps, and user flows, creating ideas and concepts.
02
Design & Solution
During this phase, I start creating and applying the style guide, design system, low or high-fidelity prototype to perform test rounds. After this I create the documentation with the experience guideline.
03
Tests & Analysis
Now, it's time to understand the user's behavior inside the product and run Nielsen heuristics on the designs. Depending on the user problem, I'll find solutions through the prototype and final testing.
04
Delivery & Implementation
The last part of my process is to deliver all the assets to the Development Team. I usually include high-fidelity screens, components, design systems, style guides, and all design assets in Figma (or any design tool).
05
01
Research, Empathy & Mapping
I always start my process by digging deeper into the problem, constraints, and goals, conducting desk research and building a CSD matrix (certainties, assumptions and doubts).
Ideation & concept
The second step is understanding and defining the problem, with a series of specific activities to the intended goal through information architecture, sitemaps, and user flows, creating ideas and concepts.
02
Design & Solution
During this phase, I start creating and applying the style guide, design system, low or high-fidelity prototype to perform test rounds. After this I create the documentation with the experience guideline.
03
Tests & Analysis
Now, it's time to understand the user's behavior inside the product and run Nielsen heuristics on the designs. Depending on the user problem, I'll find solutions through the prototype and final testing.
04
Delivery & Implementation
The last part of my process is to deliver all the assets to the Development Team. I usually include high-fidelity screens, components, design systems, style guides, and all design assets in Figma (or any design tool).
05
Work History
GEICO
Senior UX/UI Designer
December 2023 to present
270B Agency
Senior UX/UI Designer
March 2018 to December 2023
Galo India Branding
UI Designer & Graphic Designer
January 2005 to February 2018
GEICO
Senior UX/UI Designer
December 2023 to present
270B Agency
Senior UX/UI Designer
March 2018 to December 2023
Galo India Branding
UI Designer & Graphic Designer
January 2005 to February 2018
GEICO
Senior UX/UI Designer
December 2023 to present
270B Agency
Senior UX/UI Designer
March 2018 to December 2023
Galo India Branding
UI Designer & Graphic Designer
January 2005 to February 2018
Testimonials
Read insights and praises from clients, mentors, and peers who have guided and witnessed my professional growth.
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Cristiano Marques
Head of Digital, Claro Brazil
“With our new e-commerce solution, we made users so much more confident about buying online without any human help. The whole process was easy and quick.”
Igor Lima Rodrigues
Head Of Marketing | Finclass
“We make history with our new web app and platform, with more than 90,000+ people enrolled for one of our classes as subscribers also the new interface and user experience make a huge impact in how our users increased 43% the classes completion”
Michelle Rodrigues
Direcor of E-commerce & Marketing Digital | Grupo Angeloni
“Silvio showed us that Learning with users' behavior and making app improvements could change our online sales through the app, delivering a better experience and increasing our revenue through digital channels. ”
Ivonne Kinser
Director Of Marketing | Avocados From Mexico
"Silvio impressed us with his dedication and innovative UX/UI design approach. His commitment to user-centered principles significantly contributed to our project's success. His ability to quickly apply feedback and his passion for design trends mark him as a standout talent in the field."
Clients
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Copyright 2025 by Silvio Almeida
Copyright 2025 by Silvio Almeida
Copyright 2025 by Silvio Almeida